
Sustainability reports in the real estate sector
Themenrecherche, Materialitätsanalyse | inhaltliche Strukturierung | Gestaltungskonzept | Grafikdesign | Typografie | Illustration | Produktion
Komplizierte Sachverhalte einfach und verständlich aufzubereiten, bedarf großer Sachkompetenz und verlangt nach mehr, als dem erfahrenen Schreiber, der die fünf journalistischen „Ws“ beherrscht. Erklärungen wie solche, um was es eigentlich genau bei Nachhaltigkeit geht, dürfen nur eine Fingerübung sein. Ist das geforderte Know-how vorhanden, geht es um die Individualisierung des Berichts. Jeder gute Report erfordert neben der Darstellung von Daten und Fakten auch eine persönliche Note: Aus dem Bericht sollte klar und deutlich hervorgehen, was ein Unternehmen oder eine Organisation einzigartig macht und wieso es sich von seinen Wettbewerbern unterscheidet.
Sustainability report for commercial properties
Inhaltliche Strukturierung | Gestaltungskonzept | Grafikdesign | Typografie | Illustration und Infografik | Produktion
Client: hamborner REIT AG, Duisburg
HAMBORNER REIT AG is a listed joint stock company which is positioned as a portfolio holder for highly profitable commercial properties. Based on the guidelines of Global Reporting Initiative (GRI), and in association with RUECKERCONSULT, Berlin, we designed the sustainability performance of the company in a way, that it is transparent and comparable for all stakeholders involved. The reward: the initial report is in accordance with the requirements of application level C according to GRI.
Sustainability report for residential properties
Inhaltliche Strukturierung | Gestaltungskonzept | Grafikdesign | Typografie | Illustration und Infografik | Fotografie inkl. Location-Recherche und Set-Design | Produktion
Client: GSW Immobilien AG, Berlin
The responsible and respectful interaction concerning the interests of all stakeholders is standard practice today, also, but not only, in regards to economic key figures. By publishing the first sustainability report in 2012, the Berlin-based housing company GSW was the first company to go one step further, reporting from all areas of sustainability: transparent and comparable according to GRI (Global Reporting Initiative).
Together with RUECKERCONSULT, Berlin, we have placed examples and key performance indicators in the focus of the level C report.
Strategy consultation
Consultation and continuous support in all matters dealing with „Sustainable development“ | preparation of communication strategy and roadmap | implementation of measures
Client: Bayer CropScience Deutschland GmbH, Langenfeld
The intensive discussion about subjects, such as biodiversity, food-chain partnership or carbon footprint, are integral parts of modern company communication. In positioning the company and the product — manifested in the Sustainability Roadmap 2013 – Bayer CropSience Deutschland relies on our expertise and consultation services.
On our own behalf:
Our sustainability guidelines
Clients: WERBEWERK GmbH & RUECKERCONSULT GmbH, Cologne & Berlin
The ones who want to enter sustainability communication is confronted with a reporting practice, which has developed highly over the years — with correspondingly high demands of the readers. After all, in the meantime approx. 80 per cent of the 150 largest German enterprises inform their stakeholder regularly about sustainability subjects. Renowned companies in the property industry, such as the m-dax list company GSW AG in Berlin, have relied on our expertise apart from companies of other branches. In coöperation with RUECKERCONSULT, Berlin, we have prepared a guideline for companies in the real estate industry who want to engage in sustainability subjects in reporting or want to improve their existing reporting.