CD-manuals – creativity and meticulousness
Determination/definition of all communication and advertising means internally and externally, print, non-print preparation of extensive documentation for precise communication of the appearance.
Clients: Stock Informatik GmbH & Co. KG
(today CompuGroup Medical Deutschland AG), Fröndenberg
Förderverein Freudenthaler Sensenhammer e.V., Leverkusen
The first definition of the entrepreneurial appearance or its sensitive modification retaining brand recognition requires both equally.
Determination/definition of all communication and advertising means internally and externally, print, non-print preparation of extensive documentation for precise communication of the appearance.
Client: Monforts CNC Werkzeugmaschinentechnik GmbH, Mönchengladbach
Illustration & Infografik
Charts | Tabellen | Cross-Media
Clients: U.a. GSW Immobilien AG, Berlin
hamborner REIT AG, Duisburg
IVG Immobilien AG, Bonn
Ein Bild sagt mehr als tausend Worte:
Die visuelle Wahrnehmung an erster Stelle der Informationsaufnahme. Texte müssen erst verstanden und danach inhaltlich eingeordnet werden.
Informationsgrafiken haben hier Vorteile, wenn sie dem menschlichen Gehirn die Sachinformationen in vorbereiteter Form servieren.
Darin liegt die Stärke der Infografik und ihr Vorteil gegenüber den anderen journalistischen Disziplinen …
Illustration
Adventskalender 1. FCK
Concept | draft | illustrations
Client: 1. FC Kaiserslautern
World-famous player personalities, such as Ottmar and Fritz Walter, Klaus Allofs, H.-P. Briegel or also Michael Ballack and Miroslaw Klose, wore the German national vest during their times in Kaiserslautern. We were asked continuously to portray the respective current players in a humorous way for the yearly advent calendar initiatives.
Illustration
Product launch „Gecko“ on the European market
Communication concept | creation of a popular figure | ad, supplement and brochure concept | media planning as well as placement of ads in specialized media | give-aways
Client: Thyssen Krupp AG, Hünnebeck GmbH, Ratingen
Market launch of a revolutionary product idea: The first and only scaffolding without disturbing inside posts and without fixed floors. We have broken with the traditional idea „of how a scaffolding has to work and look like“.
