Mediaplanung
Management | Print | Online
Mediadatenrecherche und Mediaauswertungen
- Zielgruppenangaben
- Reichweiten
- TKP
- Anzahl Schaltungen/Zeitraum
- Kosten etc.
Client: IVG Immobilien AG, Bonn
Erstellung von Mediaplänen und
Schaltung von Image- und Personalanzeigen
- Selektion der relevanten Print– und Onlinemedien
- Individuelle Ausgestaltung / kundenspezifische Ergänzung der Online-Pakete nach Branchen Berufsgruppen, geografisch, Hochschulmarketing, spezielle Fach-Portale etc.
- HTML-Erstellung mit Einbindung der relevanten Keywords
- Rubrizierung und Nachverschlagwortung
- Gestaltung, Texterstellung/-unterstützung, Lektorat, Textkorrektur und AGG-Kontrolle
- Millimeterarbeit bei Printanzeigen, Satz, Bildbearbeitung, Prepress
- Auftragsabwicklung und Rechnungsprüfung mit allen Jobbörsen/-brokern und Printmedien
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Qualitätskontrolle, Dokumentation und Auswertung/Schaltreports
Job offers
Graphic implementation | typesetting | editorial work | media planning and purchase
Client: IVG Immobilien AG, Bonn
Whether fund controller or investment manager. From Associate Portfolio Management to apprenticeship as mechatronic expert at Etzel storage caverns: whenever IVG Immobilien AG – a large real estate and infrastructure company in Europe – is looking for qualified specialists and managers, we provide support in the creative and media field. Printed as well as online.
Series of general public ads
„Artwalk – The step to a work of art”
Finding a product name with slogan | model casting | image shooting | image composing | private ads and web banner concept| media planning
Client: Bayer MaterialScience AG, Leverkusen (today Covestro AG)
Anything is possible as long as it is appreciated: Freedom of design without limits and the creativity of the customer result in fascinating unique floor specimen. At the beginning there were the name and advertising concept. As lead agency we have later perfected the „Accessible piece of art made of cast resin“ by using the highly appropriate name of ARTWALK staging a holistic marketing strategy.
Series of specialist ads
„BISCAYA/BISCAYA-DECIS-SET“
Concept | graphic design | media handling
Client: Bayer CropScience Deutschland GmbH, Langenfeld
The functionality of highly active pesticides — given the frequently emotionally ideological debate on climate change – is a thrilling task. In a series of specialized ads for Bayer CropScience Deutschland the 3D animated fictional character and popular figure “Biscaya” visualizes and argues the advantages of the high-tech insecticide of the same name.
Imageanzeige
Ideenfindung | Fotoshooting | Bildcomposing | Grafikdesign |
UND: das Gespür für den richtigen Konditor
Client: IVG Immobilien AG, Bonn
Hochwertige Büro- und Logistikimmobilien sowie Spezialfonds für private und institutionelle Anleger erfordern eine kreativ-sensible und seriöse Umsetzung der Kommunikationsstrategie.
Imagetransfer und Wiedererkennungswert inklusive.
Es galt die Positionierung der IVG Immobilien AG als führende Immobiliengesellschaft Europas zu festigen.
Supplement series with mailing and telephone marketing
Campaign idea | concept | graphic design | slogan and text preparation | media planning and implementation | organization | telephone marketing
Client: Roplasto Kunstoff-Profile GmbH, Bergisch Gladbach
Replaceable products – the horror for every advertising professional. Courageous decision-maker – the dream of the creatives. There are many of the first – there are very few of the latter. We were fortunate enough to meet one. Or, when have you passed your customers backhanded compliments such as: „Your opinion does not count“, „You have no idea!“ or even „Up yours …“ at Window Construction Fair in Hall 2, Stand 12.